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Japanese Ad Agency Develops Ad Recognition App

Japanese Ad Agency Develops Ad Recognition App

One of Japan’s largest advertising agencies has developed a smartphone app for consumers which integrates image recognition and GPS technologies for ads. Hakuhodo, a Tokyo-based company, launched Kokoku Plus on February 18th of this year. Fittingly, kokoku is the Japanese word for advertisement. Essentially, the app is used to take pictures of advertisements in commercials ... Read More